Every great creative team has them. The folks who generate engaging content that keeps customers coming back for more - and the folks who make sure the content (and the rest of the site) is delivered on time, under budget. Often the unsung heros of the creative world, content and delivery talent are critical to the success of any online project. Here are the most common roles we fulfill:
Interactive Account Managers are like the United Nations of the interactive world. Part translator and part diplomat, they work directly with clients to set expectations and gather requirements - then work directly with interactive teams to make sure everyone's on the same page. In doing so, they walk the fine line between what's possible and what's absolutely necessary to keep everyone in a state of bliss along the way.
Community Managers are tasked with “herding cats,” that is, creating an engaged brand following by feeding followers interesting tidbits, stroking egos, and encouraging everyone to play well together. It’s not a job for the faint hearted. And a truly stellar one will help a brand thrive online.
Copywriters are like those memorable people you meet at dinner parties: gregarious, funny, intelligent, and able to blurt out interesting factoids without looking down at a web-enabled device. They create ads, sell sheets, direct mail, presentations, brochures, and so much more. Many copywriters also have project management skills. Bonus!
These handy architects organize and label critical aspects of a site to make sure it's dead simple for visitors to find what they need in the most intuitive manner possible. Because they know how difficult it is to give people what they want if they can't find it. Some call them digital librarians. We call them flat-out awesome.
True Interactive Copywriters are a rare breed. In addition to being intelligent, funny and modest, they understand the intricacies of wordsmithing for the online world. They know how to craft something as simple as a killer tagline or as complex as an entire blog's worth of content.
Mobile Marketers take the best practices of marketing and apply them to the dizzying array of ever-evolving mobile platforms. They stay on the cutting edge of advertising and content opportunities across the smartphone and tablet marketplace - without getting cut.
Basically, Online Marketing Managers get s**t done. Through careful coordination with other departments such as sales, technical support and creative services, these superhuman creatures plan, execute and manage online marketing strategies that maximize your company's return on investment - and shine a major spotlight on your products or services across multiple platforms.
Like bobcat kittens, print projects can get into all sorts of trouble if you let them try to manage themselves. Which is why you need a print project manager to help nurture and foster the development of printed projects and their elements on a daily (if not hourly) basis. Otherwise, you know who is going to be stuck cleaning up the mess, right?
Project Managers are the baking powder for the interactive cake. Without them, the project just won’t rise. They coordinate the details of design, content and development by working directly with clients and resources to ensure on-time, under-budget delivery.
They read the newspaper every morning with a cup of coffee in one hand and a red pen in the other. Typos are their nemeses. Design projects need these super word avengers to clean up every errant comma, misused colon, and dangling participle in town. A proofreader's bionic eye knows no bounds: web pages, printouts, PDFs, PowerPoint presentations... whatever creative collateral comes their way, consider it handled!
Search Engine Marketers improve visitation to your site through the development of short, text-driven ads on major search engines. Not only do they have a knack for coming up with catchy content in tight spaces (and on a tight budget), they're organized and analytical enough to know what works and what doesn't when it comes to optimizing click and purchase performance.
SEO Specialists are the ninjas of website search optimization. By keeping up with the latest search engine algorithms and optimal content structures within those algorithms, they're able to maintain the best position for your website under a given set of terms.
These social butterflies know that social networking is more than a buzzword. Adept at developing short and engaging content, Social Media Marketers are experts at engaging and building communities around your products or services on Facebook, Twitter, LinkedIn, Digg, YouTube, Yelp, Foursquare, you get the picture.
A Web Analyst is your guru when it comes to understanding the performance of your online efforts. They leverage tools like ClickTracks, Omniture, WebTrends, and Google Analytics, and create dashboards to deliver key insights for performance improvement. Bonus: They can explain this stuff to you like you're a six-year-old.