Yup, you read that right!
In this fireside chat video, the co-founder of Airbnb, Joe Gebbia, explains how design thinking transformed his company from failing startup to billion-dollar business.
“What I love about the founding of Airbnb is that it’s a classic design story. You’re faced with a problem, some insurmountable design challenge. Your back is against the wall, the clock is ticking, and you’ve got to somehow pull some kind of creative move out of thin air to save the day at the last minute.... It’s just an extension of what we learned in industrial design and graphic design school.”
Watch the whole thing, then chalk up another one up for the design brain!