Whether you’re briefing an agency or creating your own job advert, the best way to attract your ideal candidate is with an amazing job description. In today’s job market, talented creatives might browse hundreds of job postings for every one that they apply to. So it should go without saying that making your new job post stand out is key.
Give them a sense of purpose
Creative Talent aren’t going to apply to just any company. Appeal to their ideals by starting your job description with an account of what’s so great about working for your company. By bringing up the larger value of the work your company does, and the fulfilling tasks that your future employee has to look forward to, you can draw the attention of the applicants who would be the best fit. Starting your job description this way ensures that the most relevant candidates will bother to read the rest.
Use a unique but straightforward title
Whether it’s the official job title, or just the title of the job description, you can grab a creative’s attention by making sure it's unique and exciting. The first thing a potential applicant will read is the title, so come up with one that encourages them to read more. Sometimes this can be as simple as just being more specific. In addition to ‘Front End Developer’ add some detail, ‘Front End Developer who loves gaming’.
Show some personality
Too many job descriptions are generic and boring. If your corporate culture is serious and fast-paced, emphasise that with the kind of language you use. If your company is more laid back, include some of your casual persona. This way, someone who would fit well within your company will feel encouraged to apply. Leave out the kinds of generic terms that every job description uses, such as ‘works well in a team’. If your goal is to stand out, cut those phrases and wait until the interview to assess whether an applicant has those more basic, but essential, skills.
Consider alternate media
These days, not all job descriptions have to be purely text. Think of writing a job description as a form of mini-marketing for your business. For example, a video job post is much more engaging than a couple of paragraphs. You can show what the workplace looks like, what kind of projects your company works on, and even have short clips of current employees talking about what they get out of working for you. A short infographic is another good way to grab attention. The combination of image and text can more effectively communicate the requirements of the job while maintaining interest for the candidate.
Get a Second Opinion
Lastly, no matter how hard you work on your job description, there is no substitute for a second set of eyes. Ask a trusted co-worker if the job description captures what they find most rewarding about working for your company. You could also ask someone that you’ve recently hired whether your posting would have stood out to them in their job search. Go to the team who will actually be working with your hire to see if your job description would attract the type of person they’d work well with and want on their team.
Need some more hiring advice? We’ve created a ‘how to’ guide on all you could ever want to know when looking to source, build and maintain your creative team. From deciding which roles your team needs, to conducting the perfect interview, to keeping your team inspired - and everything inbetween. And if that’s not amazing enough, it’s also free! Download it here.