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The Shoreditch Interviews: Get Inspired by London’s Top Creatives [Part 5]


We continue with our interviews with the UK’s brightest creative stars at this year’s sold out Career Day at London’s Digital Shoreditch.

Even if you weren’t able to attend, you can still sit back and soak up some great inspiration!

Jeremy Garner
Executive Creative Director

Prior to joining Weapon7 in 2008, Jeremy was the co-founder of two pioneering digital agencies in London: Glue (or, Gluemedia as it was called back then, in 1999) and BloodPartnership (2000). In its first 12 months of trading, BloodPartnership had the unique achievement of winning awards at Cannes, D&AD, The One Show, Clio, and London International.

Follow: @JeremyJGarner

Quick, what does Weapon7 do? We create ideas with Little Beating Hearts–work that lives beyond campaigns, timing plans and budgets.
Why do you go to work every day? I try to ensure all of our output is as interesting and exciting as possible. I try to feed in thoughts and angles that draw upon different areas of thinking and references.

Why were you at Digital Shoreditch? I was there to learn. To drink copious quantities of coffee so as to invoke violent palpitations, and listen and learn.

Shoreditch v Soho? A mixture of both would be formidable–burgundy jumbo-corduroys with a lemon yellow sweater knitted loosely across the shoulders and talking about homemade barbeque sauce.

Augmented Reality: Pointless or life changing? It depends on what’s done with it. It has the potential to be life-changing. Game-changing, too.  

iPhone or Android or Blackberry? I prefer iPhone. But I did wonder about getting a Blackberry to be ironic and odd.    

App that you can't do without? TweetDeck.

Start-ups - Europe or Asia or US? I’m interested in ones such as Party, which comes at advertising from a different angle. They refuse to be categorized and to make a virtue of that–I think that is very representative of where everything is headed in our industry.
But, to answer your question directly, Party is probably technically a fusion of Far East (Tokyo) and US (New York) creativity.

What’s the work you’re most proud of? I’m proud of all of our work, but the stuff I probably like the most is the ‘It Delivers’ partnership between Mercedes-Benz and Amazon. It’s a little obtuse, but still has a truth at the centre of it, and I like that.

We’re incredibly grateful to all the amazing and talented creatives who donated their time to make Digital Shoreditch Career Day a wonderful and nurturing experience.

If you didn’t manage to get to Digital Shoreditch this year, just make sure you don’t miss out next year!

Of course, we’re always available if you’re looking to grow your career. Just drop us a line, or an email.

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