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Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns. Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center. This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies. This position will also be involved in other aspects of our agency, including SEO and Analytics.
Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
Monitoring results against specific key performance Indicators and conversion goals.
Researching and selecting keyword, ad copy and landing pages
Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
Contributes to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
Develops and maintain detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
Responsible for development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
Effectively interacts with search engines (Google, Yahoo/Bing) to understand their services, capabilities, and operational requirements.
Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, Marin).
Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews.
Manage day-to-day expectations and communications with client as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced.
Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance
EXPERIENCE AND SKILLS:
A minimum of 3 years paid search experience
Client facing report and presentation development
Knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
Ability to work with large data sets and present reporting in a way that provides clear and actionable result
Proficiency in Excel a must. Comfort with conditional formatting, advanced formulas and pivot tables