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PPC Strategist


Oct 17, 2018

Boston, MA


Agent: Stacie C.

Job #: 139611

Job Description

Our client, a leader in the travel industry, is seeking a Paid Search Strategist to join their growing team! 

The Paid Search Strategist will own strategy and implementation across paid platforms including Google, Bing, Baidu, and others. This role requires a strong understanding of Paid Search, as well as all aspects of performance marketing, to effectively drive day-to-day tactical execution of the strategy and meet steep expectations for channel growth and optimization. 

Manage, execute, and optimize Paid Search / Pay Per Click (PPC) campaigns 
Contribute a unique perspective and ideas to the overall account strategy 
Consult and communicate strategy and opportunities to management 
Build out reporting in Excel, Tableau, and/or Data Studio to track account performance 
Deliver timely reporting and recommendations to Marketing division lead 
Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable PPC growth 
Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities 
Proactively investigate campaign issues and formulate actionable solutions based on findings 
A/B testing and conversion rate optimization 
Bid management towards CPA and/or ROAS targets 

Skills & Requirements 
3-5 years of PPC experience as the primary job function 
Excel proficiency is required; job operates at an advanced level 
Strong, hands-on analytical experience 
Proven history of out-of-the-box PPC problem solving 
Experience in e-commerce and/or lead generation 
Experience in ROI and/or CPA optimization techniques 
Experience with large keyword sets is required 
Ability to manually adjust keyword bids without the use of automated tools 
Ability to design, analyze, and utilize results from A/B tests 
Comfort working with large datasets 
Google AdWords Certification 
Tableau, SQL, and HTML experience is a plus 

Want more details about this and other opportunities?
Meet Stacie Crooms!