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Our client, a leader in the travel industry, is seeking a Mobile Marketing Strategist to join their growing team! This person will be responsible for coordinating the go-to-market strategies for the company’s mobile offerings. S/he will optimize acquisition, engagement and retention strategies of our native apps. S/he will be responsible for tracking, analyzing and communicating results and insights internally.
Generate downloads from the existing user base using owned channels
Drive new installs from paid channels (Facebook, Instagram, Apple Ads, etc.)
Monitor and improve app store rankings (App Store Optimization)
Drive mobile analytics implementation, quality assurance, and reporting
Work cross-functionally with the mobile development team on scoping, testing and launching new features
Monitor mobile trends, best practices, and techniques
Create, test, and launch push notification campaigns to drive engagement and improve conversions.
3-5 years mobile marketing experience
Experience in mobile analytics (Localytics, Flurry, Mixpanel, Firebase, etc)
Experience managing/forecasting budgets and buying/targeting media for app downloads
Understanding of web and app technology such as cookies, SDKs, APIs, tagging, WAPIs, etc.