Vitamin T is a division of Aquent, built to service agencies and mid-sized customers. Meanwhile, Aquent works with huge global brands (in fact, many of the FTSE 250). So when you sign up with either brand, you get access to jobs across both!
Free online training courses
We don’t just find work for digital creative talent, we use our access to clients around the globe to learn trends that keep your skills updated. Gymnasium is self-paced online training in the hottest digital creative skills—and it’s free!
Vitamin T is is looking for a junior to mid-level B2B marketing generalist (3-5 years experience) that can produce high-quality content to help us drive awareness in the US market. As the Marketing Specialist, you’ll be essential to our client's thought leadership efforts both online and offline. You’ll participate in the entire lifecycle of content—from ideation, to production, and distribution. But more than that, you will set the consistent tone of voice, implement new tools, develop strategy, and execute on deliverables. Additionally, you’ll be working with outside vendors and international SMEs to produce compelling content that draws eyeballs to their soon-to-be-released US website and turn awareness from zero to a hero in the US market!
Collaborate with the US Director of Communication on the content strategy
Produce a wide variety of content including use cases, marketing and sales presentations, infographics, guides, blogs, marketing collateral, partner marketing materials, and newsletters
Generate new and creative marketing assets
Promote and support events via social media and email promotion, development of engaging event messaging and supporting collateral
Refresh website content and creation of landing pages
Own, audit, and segment marketing email database
Content development and distribution of regular email newsletters, campaigns and email announcements
Manage freelance and agencies on the production of videos, 3rd party webinars, whitepapers, and digital campaigns
Primary voice of US social media; posting, listening, and interacting
Determine the best marketing automation tool, implement and optimize call to actions and content to enable MQL
Ensure content aligns with core messaging, brand tone, and a consistent voice
Collaborate with internal subject matter experts to produce content
Edit content for style, tone, spelling, grammar, and search engine optimization (SEO)
Track content performance across multiple channels and communicate key learnings
Bachelors degree in marketing, advertising, communications, or journalism
Minimum 2 years of professional experience in B2B marketing
Strong writing capabilities with a solid portfolio to back it up
Believer in the Oxford comma
Excellent proofreading, content editing, and grammatical skills
Experience in design software with a portfolio showcasing capabilities
Ridiculously active in social media
Self-motivated, with an eagerness to take on responsibilities
Positive attitude, willing to roll with the punches
Strategic thinker, tactical executioner
Creativity, asking, "why not" and "what if"
High standards for content output
Naturally organized with the ability to manage several projects
Ability to do light graphic design work; proficiency in Photoshop and Creative Suite
Experience with marketing automation tools, Google Analytics, and WordPress