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Serving as social and digital client lead, providing strategic counsel and tactical oversight
Monitoring and analyzing digital inputs to inform strategic planning and content creation that generates results
Supporting the creation of multi-channel content, liaising with the creative team to produce multimedia formats including graphics, video, gifs, elements for live events, etc.
Overseeing and driving engagement across social media channels, including sweeping platforms for response opportunities, as well as maintaining response protocols and standard operating procedures
Providing strategic direction and implementation support for paid social executions across platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn, as well as influencer engagement and native advertising opportunities
Integrating an event strategy across social, executing live social events such as Facebook/Instagram Live and streaming on YouTube, as well as covering on the ground events
Contributing to enhancing the company’s social and digital capabilities by staying current on trends and best practices
Bachelor’s degree with 6-8 years of experience in digital/social media
Deep understanding of the earned, owned, shared and paid media ecosystem
Proven track record of managing progressively complex projects in an agency/consultancy environment
Background using enterprise-level digital and social platforms, such as Spredfast, Sprinklr, Crimson Hexagon, Brandwatch, Datorama, as well as Google marketing products (e.g., AdWords, Analytics, Optimize, Trends, Search Console, Ad Planner); familiarity with email service providers, such as Salesforce, Constant Contact, GovDelivery
Experience with federal and/or healthcare clients, specifically understanding of accessibility and 508 compliance
Accustomed to working in a fast-paced, collaborative and creative environment; ability to manage multiple projects at the same time
Experience with agile development and knowledge of a variety of project management methodologies; Scrum or PMP certification a plus