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Our Anaheim based client is searching for a Director or VP of Marketing who can strategize, develop and execute a marketing plan as well as optimize digital assets including ecommerce website and marketing campaigns across all channels. This is a temp role to start, 40 hours a week onsite in Anaheim, that will go permanent for the right person.
** Only looking for applicants with 5+ years in a director level role and experience in an Ecommerce/Retail environment.
Create, manage, and execute highly effective, profitable integrated marketing strategies and plans that meet
Develop tactical plans that will help build brand awareness and meet and/or exceed company sales goals
Plan and execute all marketing, including digital marketing campaigns, SEO/SEM, email and display advertising campaigns
Identify key campaign metrics and accurately measure ROI
Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
Patner with our Social Media / Content Manager to design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Leverage analytics to let the data inform strategies and plans
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
30% on research and strategy, 70% on development and execution of marketing plan
Bachelors degree in marketing or a related field
5+ years as a Marketing Director
Experience in eCommerce/retail space
Background in creating tactical marketing strategies and plans
Experience leading all digital marketing efforts (SEO/SEM, email, social media and/or display advertising campaigns)
Experience in optimizing landing pages and user funnels
Knowledge of website analytics tools (ie. Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement