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Our client is seeking a Digital Media Analyst with experience in advertising, and/or media practice to provide regular analysis for our clients’ businesses and to use data to develop business and consumer insights. The focus is on optimizing digital media investment allocation.
Integrate and analyze data from all forms of online media such as: paid search, organic search, display, video, audio, native and social media
Maintain reporting schedules for weekly and monthly reports as well as provide prompt and accurate responses to ad-hoc client requests
Disseminate information to Planning/Account teams and the client regarding marketing performance and ROI
Work closely with the Director and the broader analytics team to integrate media performance into client-wide reporting
Work closely with the Media and Account teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals
Provide optimization recommendations that drive results on client campaigns & objectives
Quickly understand multiple data sources and develop methodology for joining data that will add value
Develop and update actionable dashboards for internal and external clients in Excel, PowerBI, or Tableau
Must have 2-4 years relevant Media Analytics experience to be considered
Possesses understanding of digital planning and buying, with a focus on standard media metrics across multiple digital media channels – including Mobile, Video, Paid Social, Programmatic / Display and Paid Search
Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
Self-starter with entrepreneurial mindset
Exposure to mobile (SDK) and social measurement approaches as well as understanding of role of attribution and paths to conversions
Strong organizational skills, with the ability to aggregate information and data from multiple sources
Demonstrates understanding of digital tagging, tracking, QA, and maintenance
Experience with media data sources (ComScore, Milward Brown, Nielsen DAR/TAR/Brand Effects, MRI), third party ad serving platforms (Sizmek, DCM), web analytics (Omniture/Google Analytics), third-party validation (Moat, IAS, DoubleVerify), data visualization (PowerBI, Tableau), attribution solutions (Visual IQ, Adometry) and Paid Social Platforms (FB, Twitter, Snapchat, etc)
Knowledge of Programmatic DSPs (i.e. The Trade Desk, DBM, MediaMath) preferred
Understanding of relational databases and strong understanding of data processing
Familiarity with SQL, Pivot Tables, manipulating large data sets, and a strong grasp on statistical concepts
Experience designing and measuring media- and audience-based tests in a variety of channels