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Digital Media Analyst

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Nov 23, 2018

Chicago, IL

Permanent

Agent: Jody M.

Job #: 141011

Job Description

Our client is seeking a Digital Media Analyst with experience in advertising, and/or media  practice to provide regular analysis for our clients’ businesses and to use data to develop business and consumer insights. The focus is on optimizing digital media investment allocation. 

Job Responsibilities:

  • Integrate and analyze data from all forms of online media such as: paid search, organic search, display, video, audio, native and social media
  • Maintain reporting schedules for weekly and monthly reports as well as provide prompt and accurate responses to ad-hoc client requests
  • Disseminate information to Planning/Account teams and the client regarding marketing performance and ROI
  • Work closely with the Director and the broader analytics team to integrate media performance into client-wide reporting
  • Work closely with the Media and Account teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals
  • Provide optimization recommendations that drive results on client campaigns & objectives
  • Quickly understand multiple data sources and develop methodology for joining data that will add value
  • Develop and update actionable dashboards for internal and external clients in Excel, PowerBI, or Tableau



Required Skills:

  • Must have 2-4 years relevant Media Analytics experience to be considered
  • Possesses understanding of digital planning and buying, with a focus on standard media metrics across multiple digital media channels – including Mobile, Video, Paid Social, Programmatic / Display and Paid Search
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Self-starter with entrepreneurial mindset
  • Exposure to mobile (SDK) and social measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Experience with media data sources (ComScore, Milward Brown, Nielsen DAR/TAR/Brand Effects, MRI), third party ad serving platforms (Sizmek, DCM), web analytics (Omniture/Google Analytics), third-party validation (Moat, IAS, DoubleVerify), data visualization (PowerBI, Tableau), attribution solutions (Visual IQ, Adometry) and Paid Social Platforms (FB, Twitter, Snapchat, etc)
  • Knowledge of Programmatic DSPs (i.e. The Trade Desk, DBM, MediaMath) preferred
  • Understanding of relational databases and strong understanding of data processing
  • Familiarity with SQL, Pivot Tables, manipulating large data sets, and a strong grasp on statistical concepts
  • Experience designing and measuring media- and audience-based tests in a variety of channels
  • CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.) desirable
  • Advanced Analytics experience (Attribution Modelling, Media Mix Modelling, Regression Analysis) desirable

Want more details about this and other opportunities?
Meet Jody Mousseau!