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Email Marketing Manager (SF)*

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Nov 29, 2018

Emeryville, CA

Freelance

Agent: Rachel S.

Job #: 141235

Salary: DOE

Job Description

Job Description

Execution of email marketing campaigns, leading the day-to-day operations for our Art.com email program. This position has a key impact on sales revenue, driving the overall effectiveness of all email marketing programs. The position sits within the Marketing department and will interact with analytics, creative, merchandising, and marketing. 

  • On-site or Remote: On-site in Emeryville, CA
  • Duration: 3 months, starting ASAP (could turn into perm)
  • # of Hours Per Week: 40 ​

Responsibilities 

  • Oversee the day-to-day management of email marketing calendar and production of email campaigns from start to finish including creative trafficking, implementation, deployment, optimization, monitoring, reporting and analysis 
  • Own email marketing calendar execution, email testing and operational details, and ensure accuracy in all aspects of the promotional email program
  • Work closely with merchandising teams, acting as a liaison for Marketing to accurately execute merchant offers into the email channel
  • Manage the email creative development process including gathering all inputs, brief writing, partnering with Creative on process, providing feedback, and proofing
  • Optimize existing campaigns with ongoing tests of customer segmentation, subject lines, time of send, content, landing pages, etc. 
  • Translate customer insights into recommendations for cross functional partners 
  • Leverage email best practices and testing results to improve the impact of email campaigns 
  • Manage email reporting and keep dashboards up to date, verifying accuracy of all data prior to distribution 
  • QA emails 

Job Requirements

  • Bachelor's Degree or equivalent 
  • 5+ years email marketing experience, preferably supporting initiatives for both offline and online businesses 
  • Experience with Responsys or other ESP 
  • Strong understanding of email marketing best practices, audience segmentation, customer databases, A/B Testing 
  • Proficient with Microsoft Office Applications (Excel, Word, Outlook, Access) 

 

Want more details about this and other opportunities?
Meet Rachel Spivey!