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Our client is seeking a talented Email Marketing Manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases, creating newsletters and lead nurturing drip campaigns. As an Email marketing manager, your role is to reach leads and customers through email campaigns to drive new business.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Manage, design and implement the company's email campaigns
Communicate company brands through email marketing
Trigger email campaigns throughout the customer lifecycle to maximize sales
Carry out segmentation of the database and implement remarketing strategies
Identify target audience to grow email list
Create email databases and drip campaigns for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
A/B Testing on various email campaigns to establish the most effective
Tracking and reporting on email campaigns in order to guide improvements
REQUIRED EXPERIENCE AND EDUCATION:
Bachelor’s degree in Marketing desired or equivalent degree and work experience
Minimum five years experience in an email marketing position
Hands on experience with HTML and content management systems including sales force marketing cloud
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills