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Vitamin T is working with a growing player in the materials & chemical supply place looking to expand their marketing team by bringing on an Email Marketing Strategist. This is a full time on-site role at our client working within the digital marketing team.
Identify Target Audience and grow our email marketing list.
Execution of client campaigns in HTML/CSS for mobile and desktop including coding best practice for rendering and deliverability across email clients
Demonstrate a consistent ability to analyze email and form templates and research on competitors layouts
Assist with segmentation of our target market.
Create and design email marketing campaigns.
Analyze campaign performance and suggest improvements.
Ensure email campaigns follow best practices and industry policies.
Content creation for products, descriptions, blogs, social media, email campaigns, etc.
Contributing to overall content strategy with innovative ideas and solutions
Devising strategies to drive online traffic to the company website, as well as develop and manage digital marketing campaigns.
Tracking conversion rates and making improvements to the website.
Utilizing a range of techniques including paid search, SEO and PPC.
Helping with social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Evaluating customer research, market conditions and competitor data.
Research new technologies and keep the company at the forefront of digital marketing.
Work with our marketing and creative team to develop and execute new effective digital marketing campaigns, as well as email campaigns
Bachelors degree in Business, Marketing, English, or Advertising a plus
Minimum 2 years of Email Marketing Experience
Experience with email marketing software, templates and HTML
Experience with Google Analytics and Email Marketing Analytics
Knowledge of SEO, SEM and Social Media a plus
Excellent written communication and copyrighting skills
A strong work ethic with a positive “can-do” attitude and one who takes pride in the quality of their work