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Digital Media Optimization Specialist


Jan 05, 2019

Philadelphia, PA


Agent: Stacie C.

Job #: 142242

Salary: DOE

Job Description

Digital Media Optimization Specialist 

Our client is a fast-growing enterprise SaaS company with operations in Amsterdam, London, New York City, Philadelphia and elsewhere globally.  They provide enterprise software to the world’s leading media companies, including NBC Universal, the Economist, Condé Nast, Techcrunch, Bloomberg, and Hearst. Their software enables these companies to create customized digital experiences for users, restrict and sell access to content online, and analyze user behavior in order to drive engagement, loyalty, and revenue. 

Position Overview 
The ideal candiate is a digital media professional with 3-5 years work experience who has knowledge and experience in digital media monetization through subscription and advertising revenue, media industries, and online marketing, ideally in a hands-on role optimizing marketing campaigns. This role works directly with clients to help improve digital media campaigns for clients across the magazine, newspaper, OTT and other media space. The right individual has the opportunity to join a dynamic working environment, be mentored/managed by an experienced executive, and forge an exciting career path forward. 

This role has the following responsibilities: 
Deliver value to a portfolio of media clients by providing tactical guidance and hands-on execution for website monetization via Company's software platform
Develop, present and execute plans to guide and optimize clients’ businesses and ensures best use and value from our software platform 
Participate in optimization engagements with the Account team and clients 
Design and execute test campaigns aimed at increasing traffic, loyalty, registrations, newsletter signups, and revenues in the business 
Oversee template design and copywriting, build experiences, develop promotion plans 
Collaborate with the research/data team, to generate and synthesize analyses that guide optimization 
Leverage insights, benchmarks, performance metrics and industry trends to make strategic recommendations on how clients can optimize their business. 
Partner with research team to build/expand best practice documents 
Generate innovative ideas that expand clients’ use of our platform, and accelerate their growth 
Monitor client performance on the platform; identify gaps and opportunities for growth 
Communicate within and across functions internally, reporting on the progress of initiatives and execution activities with a focus on identifying product development or documentation opportunities 

We are looking for candidates with the following skills: 
Strong communication and presentation skills; presence to build relationships 
Strategic mindset - ability to analyze metrics and glean insights to inform planning that translate into a sound strategic plan and presentation 
Demonstrative experience in marketing campaigns and web technologies 
Consultative skills in interacting with clients 
Knowledge of digital media monetization, media industries, online marketing 
Analytical thinking and ability to identify trends and patterns 
A take-initiative attitude and proactive approach to client needs/issues 
Sense of urgency; ability to problem solve and troubleshoot in a timely manner 
Solid organizational, prioritization and load balancing skills 
Facility with productivity tools (MS, Apple, Google) 


Want more details about this and other opportunities?
Meet Stacie Crooms!