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This position reports directly to the Global VP of Marketing and is responsible for Digital engagement with our customers and consumer driving advocacy to our products and brands. The role will require a highly motivated creative individual with experience and a passion for building relationship with current and future customers. An essential function is to communicate the company’s brand(s) in a positive authentic way and attract today’s modern, hyper connected buyers. The ultimate goal to build a fan base for our products and brands and converting fans into customers.
Essential Job Functions include but are not limited to the following:
Build a strategic vision for the creation and publishing of relevant, original, high quality content
Create a regular publishing schedule
Leverage the proper martech tools to manage and track the published content
Implement a content calendar to manage the content and plan specific, timely marketing campaigns.
Promote content via social advertising and the company websites
Stay up-to-date on the evolving online world and adjust content, strategy and budgets to maximize the companies return on investment
Implement a social media marketing plan to include:
Why by here brand strategy
Identification of target customers and consumer groups
Set Clear Objectives
Web traffic goals
Brand Awareness improvements
Brand and product advocacy – positive reviews
Work with Graphics team to develop consistent and impactful visual content across all touch points
Create content that emphasizes commercial insights that lead customers back to our unique differentiator.
Engagement strategy including listening, responding, asking questions and engaging our audience
Develop Online Advocacy and provide cross promotion opportunities
Develop and expand community and influencer outreach efforts
Oversee the design of our social media look and feel
Design, create and manage social media campaigns
Build online reviews and reputation and respond to reviews
Measuring and Improving ROI and reporting to the business.
Qualifications and/or Skills Required
3-5 years in a relevant position
Demonstrates creativity and documented immersion in social media
Strategic understanding of the social media platforms and how to use them to drive revenue growth
Ability to develop a social media strategy, present it to the business and gain buy-in
Understanding and continued education on SEO strategies
Experience sourcing and managing content development and publishing
Displays in depth knowledge and understanding of the social media platforms and their respective communities (Facebook, Twitter, Instagram, YouTube, Pinterest, etc) and how each can be deployed as a business enhancement tool
Ability to identify blogging comunities releveant to the companies markets
Must possess a high level of self motivation
Ability to manage multiple projects with a sense of urgency and a focus on meeting company goals
Excellent written and verbal communication skills
Compitent at ROI calculations
Creativity is essential to this position
Comfort level with doing presentations in front of an audience