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Digital Marketing Manager

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Feb 12, 2019

San Diego

Temp To Perm

Agent: Jamie N.

Job #: 143954

Salary: Commensurate with Experience

Job Description

OVERVIEW: Provides overall marketing support to client and its affiliate organizations, principally via digital technology (Web, Social, Email, Blog, Mobile). 

PURPOSE OF POSITION: The Digital Marketing Manager (DMM) develops, executes, manages and evaluates marketing plan through digital channels such as Web, Social, Email, Blog and Mobile. The DMM works directly with the Vice President, Chief Communications Officer and the entire department to provide digital marketing support to all departments and affiliate organizations. 

PRINCIPAL DUTIES 

• Evolve and execute the vision and strategy for Communication plans by managing digital platforms to develop and execute on web/social/email/blog/mobile strategy 
• Align with organizational priorities and participate in setting strategic plans for digital marketing 
• Day-to-day development, implementation, optimization and reporting of online marketing metrics and initiatives to build brand equity, create brand awareness, increase online engagement and drive web leads and online donations 
• Oversee digital marketing and content strategy, including web development, SEO, email, blog, social, newsletters, video, display, Paid Search & PPC, mobile (including iOS and Android apps), etc. Focus on SEO, including tag management, for all online initiatives. Oversee paid marketing campaigns on Google and social channels 
• Develop and analyze digital presence. Investigate social media platforms for client to evolve and grow digital footprint 
• Develop and execute a blog content marketing strategy that includes multiple internal content contributors every month across departments. Continually optimize the blog for user experience and newsletter subscriptions. Deliver customer-centric, rich digital brand experiences 
• Manage the creative process from concept to launch of digital campaigns, including the ability to design and resize visual assets when needed 
• Generate online content, including copy writing and visual asset development 
• Assist in managing graphic and image library (there is a designer to complete most of this)
• Manage website, including navigation strategy, content and visual assets. Manage the redesign of website with responsive technology. Improve usability, design, content and conversion of website 
• Devise strategies to improve online traffic to website, including blog management, paid and organic campaigns, referral sources and email strategies 
• Oversee the development of social media engagement and lead generation campaigns and the use of social monitoring and online community platforms. Leverage to drive awareness, engagement and leads 
• Ensure that relevant social profiles are claimed, optimized, promoted and managed. 
• Review existing and, as needed, develop new social media guidelines to encourage employee social media advocates. Work with employees that attend events to share content on social media through client's accounts. Lead a monthly, internal social media advocacy meeting. Live-tweet important events. Develop hashtags for social media campaigns and measure engagement. Manage Facebook Live video broadcasts. 
• Manage creation of online marketing materials and collateral, including e-blasts, e-newsletters, blogs, research studies, annual reports, investment reports, presentations and webinars 
• Manage MailChimp online database and email marketing strategy for client. 
• Manage, update and export Blackbaud/Razor’s Edge (RE) constituents, queries and reports to develop targeted communication lists 
• Manage web analytics for website. Analyze campaign performance and ROI using tools like Google Analytics. Tie back analytics insights to real-time quick fixes and solutions for on-going campaigns and initiatives 
• Identify how digital initiatives tie back to and support Communication goals and KPIs 
• Ensure the digital and mobile strategies align with the integrated marketing communications of, affiliates, departments and initiatives 
• Produce a monthly metrics report to evaluate web, social, email, blog and other online initiatives 
• Monitor and oversee staff and external adherence to communication standards 
• Delegate digital production and content such as webinars, as appropriate, to staff outside the department which requires training and oversight by DMM 
• Work closely with the Communications Division team and the Graphic/Production Artist. Develop strong working relationships with other internal and external stakeholders 
• Produce projects on message, on time/in real-time, and on budget 
• Ensure that marketing programs are consistent with brand guidelines and brand integrity is not compromised 
• Work with key partners to develop, maintain and grow our online communities 
• Monitor emerging industry trends to stay up-to-date on evolving digital marketing opportunities. Review new technologies and keep TSDF at the forefront of developments in digital marketing 
• Evaluate customer research, market conditions and competitor data 
• Team player who is willing to mentor and support the production/graphic artist as needed 
• Other duties as assigned 


 

Client Description:

ABOUT VITAMIN T We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards! (http://aquent.com/rewards/)

Requirements:

QUALIFICATION REQUIREMENTS 
5+ years of experience planning, executing, managing, optimizing and evaluating digital marketing strategies and campaigns 
• Additionally, minimum 3 years leading strategy and developing content for digital media 
• Demonstrated experience and success with managing online marketing campaigns using web, email, social, paid, blog and mobile platforms 
• Demonstrated experience developing websites, social media creative, mobile campaigns and paid ads 
• Solid understanding of web analytics, digital content marketing strategies, SEO, SEM and social media strategies, and ability to generate, analyze and interpret data 
• Strong understanding of current digital marketing concepts, strategy and best practices 
• Ability to manage e-newsletter production and update website(s) 
• Proficiency with front-end web development (HTML and CSS), WordPress, web hosting, Google Analytics, Adobe Photoshop, MailChimp, Sprout Social (or other social monitoring tool), Microsoft Office suite (Word, Excel, PowerPoint) and database management 
• Familiarity with Basecamp (or another project management platform) 
• Video post-production experience, preference with Adobe Premiere Pro 
• Excellent interpersonal skills and customer service orientation 
• Excellent verbal and written communications skills 
• Regularly takes initiative to recognize and anticipate opportunities and challenges, and capitalize on and/or solve them
• Must possess strong business writing, grammar and vocabulary skills 
• Strong copy-editing skills and attention to detail 
• Ability to analyze, think critically and to explain alternative solutions clearly 
• Proven ability to work independently and successfully organize, multi-task and prioritize multiple projects 
• Team-oriented approach with the ability to work in a highly collaborative environment 
• Respects the power of the brand and responsibility to nurture and protect it; gives brand integrity/management priority 
• Nonprofit sector experience or strong interest in mission-based organization 

EDUCATION 
• Bachelor’s degree in Marketing, Journalism, Communications or related field from an accredited school 

Want more details about this and other opportunities?
Meet Jamie Neal!