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Communications Planner


Jun 20, 2019

West London


Job #: 149010

Salary: 40k - 50k

Job Description

Communications Planner

West London

12-month FTC with potential to go perm

£40k to £50k

I am working with a leading FMCG brand to find them a Communications Planner to produce through-the-line comms (from shopper to TVCs through to social media). You will be responsible for recommending insight-led strategies and KPIs for the brands. You will put together some fantastic and insightful brainstorms and brief the creative teams to ensure their output is strategically robust. You will bring a wealth of knowledge and marketing experience and be in-tune with the latest communications trends.

Key Responsibilities

  • Translate business objectives into marketing strategies
  • Lead stretch sessions delivering actionable creative concepts
  • Writing creative briefs and inspire creative teams
  • Leading cross-functional and agency teams to develop comms plans and strategies
  • Developing and participating within research projects in collaboration with Insights and Shopper teams
  • Working with creative team to establish comms platforms (including look and feel, tone of voice, message hierarchy, channel and consumer journey messaging)
  • Have an understanding of what is a customer journey, how to audit the content/communications ecosystem and where the most valuable points are to invest time and money
  • Solid understanding of paid, owned and earned media to have a meaningful discussion with a media or PR agency.
  • Identifying key trends & best practices and sharing this internally
  • Proactively approaching client with relevant innovative & integrated solutions
  • Articulating creative ideas to sell-in to brand with compelling write ups and impactful visuals

Experience and Skills

  • Proven content marketing experience and demonstrable ability to create content which builds audiences and grows owned media channels.
  • Demonstrable experience developing multichannel strategies
  • Creative, passionate and in tune with the latest content marketing and wider digital trends.
  • Ability to work under pressure and to deadlines across multiple projects on multiple brands.
  • Experience working on brand campaigns, contributing and complementing to the creative and planning process.
  • Strong presentation skills.
  • Excellent organisational, communication and time-management skills


  • Bonus: 12%
  • Pension
  • Medical Aid
  • 26 Days holiday
  • Discount to Gym
  • Discount to internal staff shop
  • Flexible working environment