Pupose of the Role: Manage PPC agency by drawing on past hands-on exprience, must be both strategic and analytical but no too far removed from the hands-on execution.
What they are looking for...
How many opportunities they have gotten for sales?
B2B SAAS experience
Paid search big part of deeper funnel looking at cost per opportunity, cost per customer...not top-level cpa's
optimize channels and deliver results
Things we're looking for...
Must understand the platform
Deep dive into technical and critical thinking
Excellent ways of working
People who are collaborative and work well with others.
Candidates who work well in an unstructured-environment
Must be entrepreneurial
Are able to work in matrix environments with reporting lines
Must know Google ads platform-programmatic display is nice
DoubleClick campaign manager essential
Saas deeper funnel target- how to optimize towards sales
Ways of working in an unstructured environment-complicated structure
Must be very client-facing
Our marketing team is looking for an experienced Digital Marketing and Growth Manager focused on Paid Search. The solution is an enterprise communication & collaboration platform that is changing the way the world works. Launched in 2016, Workplace is growing quickly, with thousands of companies around the world now using Workplace to connect their employees and work seamlessly across teams and geographies. In this role you will help lead our global paid search campaign strategy and build a roadmap for multi-year growth. You will collaborate with design and development teams to optimize copy and landing page performance. This role is supported by a top-tier agency for planning and execution.
Design and scale our paid search program by leveraging a combination of channels and tactics to drive quality lead volumes and scalable multi-year product growth
Optimize global investments across a advertising platforms (Google, Bing, etc.) and programs (e.g., paid search, remarketing, programmatic display advertising) with a focus on customer acquisition and return on ad spend
Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer’s journey
Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & multivariate optimization plans to deliver performance improvements
Extract and deliver insights to other teams such as product marketing and product management on what resonates and what performs in market
Support integrated campaigns with innovative approaches to direct response and brand awareness advertising
Partner with regional marketing, content, product and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy
Develop a deep understanding of our product, audience, and their buyer journey
5+ years of performance marketing, preferably in B2B SaaS environment
Experience managing, agencies, and a deep expertise in search marketing
Proven track record of delivering multi-year business growth through scaling paid media campaigns
Strong business acumen and quantitative analytical skills. Forecasting experience is a plus
Exceptional communication, problem solving, and project management skills
Strong cross-functional collaborator
Comfortable in ambiguity and able to forge a path ahead
Proficiency in MS Office, Excel, SQL, and HTML
Education: BA/BS degree preferred
Skills and Experience:
SOFTWARE AS A SERVICE