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Brand Writer

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Aug 03, 2017

Manhattan

Freelance

Agent: Meredith L.

Job #: 121367

Salary: Intermediate

Job Description

A fin-tech company is looking for a strong Brand Writer. Someone who has experience re-vamping mission vision, taglines etc. They are completely updating their value proposition, and are looking to go through a positioning overhaul. 

The purpose of this project is to further develop a more specific and differentiated brand story into a messaging framework that will be used across channels and to further develop a content
strategy, and to ensure this new messaging framework comes through in the company website copy.

 

Elements of the messaging house should include:
- Insights based on internal interviews and external research on competitors
- A vision and mission for the company, leveraging the existing brand story
- Value pillars and proof points that give credibility to the mission
- Product specific messaging which could be part of the proof points

Work with CMO and Creative Director to develop:
● Insights-based vision and mission statements for the company 
● Tagline that communicates brand purpose and differentiation
● Value Pillars; Proof Points, including key products
● Refreshed website copy
● Insight and thoughts into evolving brand architecture
● Insight and thoughts into brand strategy presentation for executive team

Client Description:

Fin-tech

Requirements:

Min 3 years experience

Want more details about this and other Manhattan opportunities? Meet Meredith Lawlor!

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