The eCommerce Promotion and Conversion Specialist will support onsite promotion planning, set up, and, reporting; affiliate programming; A/B testing; and new 3rd party onsite conversion partner. They will partner closely with the Merchandising, IT and Creative team, and business stakeholders to optimize conversion while maintaining margin and revenue goals.
The Specialist will:
Compile and analyze promotion reports to provide insights and recommendations
Expand affiliate channel programming with exclusive offers and enhanced communication
Develop A/B tests to optimize conversion and support SEO
Serve as key liaison with new 3rd party conversion optimization and email acquisition partner
Advise and support the launch and ongoing programming, incentives, and affiliate outreach for other businesses as needed.
Plan, develop and maintain promotion calendar
Manage and optimize web content and promotion inclusions/exclusions in close partnership with online merchandising
Prepare, test and launch onsite promotions/offers in MIVA, Netsuite and Shopify programs
Write and send internal and external communications for promotion alerts to Customer Service, Media Agencies, and Affiliate partners
Compile, analyze, and distribute post-promotion reports to internal teams
Compose affiliate outreach communications, nurture relationships and own affiliate account administration
Partner with Creative team to develop assets for AB tests and partner with IT to run AB tests and implement onsite changes according to results
Other duties as required
Bachelors’ Degree in marketing/advertising, web analytics, or related field
3+ years’ experience in ecommerce, 1+ years conversion optimization/AB testing experience preferred
Intermediate web analytics understanding and skillset; A/B test planning and execution experience
Google Analytics experience required; Google Analytics certification preferred
Experience with Netsuite, Shopify, and/or MIVA web systems
Ability to thrive in a fast paced, creative and quickly evolving web business
Proficient in Microsoft Excel, PowerPoint, and Word
A growing and trendy direct sales company, marketing towards millennials and offering award winning technology.