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eCommerce Promotion and Conversion Specialist

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Feb 14, 2018

Addison, TX

Permanent

Agent: Paige W.

Job #: 128800

Salary: Varies with experience

Job Description

The eCommerce Promotion and Conversion Specialist will support onsite promotion planning, set up, and, reporting; affiliate programming; A/B testing; and new 3rd party onsite conversion partner.  They will partner closely with the Merchandising, IT and Creative team, and business stakeholders to optimize conversion while maintaining margin and revenue goals.

The Specialist will:

  • Compile and analyze promotion reports to provide insights and recommendations

  • Expand affiliate channel programming with exclusive offers and enhanced communication

  • Develop A/B tests to optimize conversion and support SEO

  • Serve as key liaison with new 3rd party conversion optimization and email acquisition partner

  • Advise and support the launch and ongoing programming, incentives, and affiliate outreach for other businesses as needed.

Specific Duties:

  • Plan, develop and maintain promotion calendar

  • Manage and optimize web content and promotion inclusions/exclusions in close partnership with online merchandising  

  • Prepare, test and launch onsite promotions/offers in MIVA, Netsuite and Shopify programs     

  • Write and send internal and external communications for promotion alerts to Customer Service, Media Agencies, and Affiliate partners

  • Compile, analyze, and distribute post-promotion reports to internal teams

  • Compose affiliate outreach communications, nurture relationships and own affiliate account administration

  • Partner with Creative team to develop assets for AB tests and partner with IT to run AB tests and implement onsite changes according to results

  • Other duties as required    

Qualifications:     

  • Bachelors’ Degree in marketing/advertising, web analytics, or related field

  • 3+ years’ experience in ecommerce, 1+ years conversion optimization/AB testing experience preferred

  • Intermediate web analytics understanding and skillset; A/B test planning and execution experience

  • Google Analytics experience required; Google Analytics certification preferred

  • Experience with Netsuite, Shopify, and/or MIVA web systems

  • Ability to thrive in a fast paced, creative and quickly evolving web business

  • Proficient in Microsoft Excel, PowerPoint, and Word

Client Description:

A growing and trendy direct sales company, marketing towards millennials and offering award winning technology.

Want more details about this and other Addison, TX opportunities? Meet Paige Wooster!

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