Digital Marketing Analyst

Description

Digital Marketing Analysts use their laser-honed analytic skills to both measure and optimize marketing effectiveness. They figure out what's working and what's not, and report their findings to team members in digital marketing who can act on their insights.

Skills & Deliverables

  • Strong understanding of digital marketing strategies and tactics
  • Compile, integrate, and analyze digital campaign performance and customer data
  • Use KPIs, diagnostics, drivers, and trends to measure performance against business goals
  • Apply data insights by giving recommendations that inform and influence marketing strategy
  • Lead A/B and multivariate testing to improve conversions, user experience and business outcomes
  • Design basic data visualizations and build reports and dashboards
  • Proficient in web analytics tools, optimization and A/B testing tools, Excel, data visualization tools, PowerPoint